Founded1960
NFC titles8
Super Bowl wins5
First HOFerBob Lilly
Franchise Timeline
AMERICA'S TEAM
Why the Cowboys became a national brand
Winning, television visibility, Thanksgiving football, Tom Landry's iconic sideline presence, the Cowboys Cheerleaders and an unusually sophisticated marketing operation helped make Dallas one of the most recognizable sports franchises in the world.
FRANCHISE RECORDS
Landmarks
First winning season: 1966 • First Super Bowl appearance: Super Bowl V • First championship: Super Bowl VI • Current stadium opened: 2009.
